The quote that never got chased
This is a fictional illustration, not a reported client result. Someone measures up, prices carefully and sends the quote. Then the phone rings, a job overruns, the week fills up, and the quote sits in the sent folder until it is too old to chase.
A reminder at the right moment could help the team follow up consistently. The benefit and cost should be measured against the existing process; no improvement rate is guaranteed.
The maths: if one recovered job a month pays for the build several times over, the question is not whether to fix it. It is why it is still sitting in the sent folder.
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